...what's your story?

Every brand has a story and a tone of voice. It’s how you connect and engage your audience.

Whether it’s an ad, a pitch, a newsletter, a podcast or video, what’s the story you are trying to tell? 

Here are some of my examples:

Copy to accompany Monash Art, Design and Architecture’s This is Creativity positioning the faculty as where creativity meets impact: This is Creativity | Monash Art, Design and Architecture

Showing the benefits of studying design at Monash Unversity, where you’ll get to be authentic, ambitious and fiercely purposeful: From rubbish to resource: Monash Bachelor of Design students create furniture out of waste plastic from one of the world’s most polluted rivers | Monash Art, Design and Architecture

CBRE’s property management web pages in line with the new clear, bold and connected tone of voice:
Property Management | CBRE

A series showcasing CBRE’s commitment to Environmental, Social and Governance (ESG):

• Ending Modern Slavery is everyone's business | CBRE

• A Circular Economy | CBRE

• Inclusive Spaces | CBRE

• Hot Cities | CBRE

• Cultural Humility | CBRE

The Great Resignation becomes the Great Retention: 

• The Great Retention | CBRE

• Accompanying video

Incorporating brand partnerships into a story:  

How do we deliver on-brand events for you in 2021? | TEDxMelbourne

Drawing: Sviatlana Rusanava, Lines Vectors by Vecteezy